Harawell® Business
Take your excellence and performance to the next level.
Apply the principles of luxury to the experience of your customers,
your employees, and your leaders.
Build lasting loyalty among your customers and teams.
+3,500 clients served
A unique methodology developed over 25 years in leadership roles at Dior and John Galliano.
Highly acclaimed by businesses and the media—
—in France and internationally.
“The recognized impact of Céline’s work stems from her extensive expertise as a luxury executive, combined with her ability to delve into the realities of the issues and challenges facing companies.”
“His methodology fosters openness and a desire for change among leaders and teams.”
“Training programs that are deeply practical, pragmatic, and transformative.”
Customer and Employee Engagement :
You have the power to reverse these trends.
66 %
Some executives suffer from burnout
Pace. Responsibility. Intensity.
Leading is exhausting.
No performance metric captures it.
Yet your growth depends on it.
8 %
employees are hired in France, the lowest rate in Europe.
Your team members have the skills.
Purpose, availability, productivity.
They feel out of sync.
And that’s holding back your growth.
70 %
The decision to purchase luxury goods is based on the experience.
Luxury customers have very high expectations. Misalignments within your company affect the customer experience.
This, in turn, impacts your customer retention rate.
The most powerful driver of your business performance: excellence in customer experience.
✓ Engage your employees
✓ Align your team with your vision
✓ Put meaning back at the heart of projects
✓ Foster cohesion and engagement
✓ Embody the values of luxury
✓ Promote excellence in your market
✓ Improve Your Performance
My name is Céline Benche
For 25 years, I held executive positions at international luxury fashion houses, including as Director of International Sales at Dior Couture and Deputy General Manager at John Galliano.
There, I led multicultural teams, developed international markets and partnerships, and managed strategic projects, including the global rollout of pop-up stores for the launches of Raf Simons and then Maria Grazia Chiuri at Dior.
Through these experiences, one conviction has become clear: performance does not depend solely on strategy, processes, or skills. It depends on leaders’ ability to provide meaning, to rally their teams around a shared vision, to develop talent, and to create the conditions for strong collective commitment.
I have also observed that training only has a real impact when it translates into concrete results on the ground—in terms of behavior, collaboration, and the quality of execution. For more than 15 years, I have been exploring the mechanisms that influence engagement, stress management, presence, and the performance of individuals and teams.
This dual expertise now underpins all Harawell® Business programs. When a team is aligned around a clear vision, guided by inspiring leadership, and driven by a strong collective energy, commitment, performance, and excellence in the customer experience become the natural outcomes of this dynamic.
Raf Simons' First Dior Haute Couture Fashion Show, July 2012 (image from the film “Dior & I”)
From fashion to energy, it’s really just one step: the one that leads from the image we project to the inner state that fuels it.
CUSTOMER EXPERIENCE
Excellence in the Luxury Customer Experience
The quality of your customers' experience determines their loyalty and your profit margin.
Luxury customers expect exceptional experiences. Their high standards set the benchmark.
01. Get a strategic audit of your customer experience.
02. Understand the conventions of the luxury industry and the expectations of high-end customers.
03. Align your teams' cohesion and interpersonal approach.
04. Create a consistent and profitable luxury experience for your business.
EXPERIENCE: LEADERS & TEAMS
Customer Experience Audit & Transformation
Strategic Audit & Transformation Support.
Make the customer experience the natural outcome of a culture of shared excellence.
Transform the practices, behaviors, and approaches to collaboration that shape the customer experience.
01. Identify the gaps between the brand promise and the actual experience.
02. Foster attitudes and behaviors that embody excellence in our day-to-day work.
03. Rally teams around a shared vision and a strong culture of service.
04. Support the transformation of individuals and the organization as a whole to create a remarkable and measurable customer experience.
LEADERS' EXPERIENCE
Energy Leadership
A leader's energy is the most underrated driver of performance.
Leading takes a toll. On your time. Your clarity. Your availability. The soundness of your decisions.
01. Restore the availability required for your role.
02. Adopt the right attitude, one that is appropriate for your role.
03. Make decisions with perspective, clarity, and discernment.
04. Create a momentum that spreads throughout the entire company.
TEAM EXPERIENCES
High-Performing Teams
Your teams' performance determines your ROI.
Cognitive overload, a loss of purpose, silos, and internal tensions undermine commitment, cooperation, and the quality of execution.
Two programs to rebuild the foundation. Then take it to the highest level.
01. Clarify the purpose, priorities, and collective vision.
02. Strengthen cohesion and shared responsibility.
03. Foster a results-oriented culture of engagement.
04. Implement an operational action plan with KPIs.
TEAM EXPERIENCES
Team Alignment & Performance
Turn your strategy into collective action.
When teams no longer have a clear understanding of the vision, priorities, or their contribution to the company's mission, engagement declines, initiatives become scattered, and execution slows down.
This program helps realign strategy, objectives, and teams in order to rally everyone behind a shared vision.
01. Clarify the vision, challenges, and strategic priorities.
02. Build buy-in and give meaning to the changes underway.
03. Align teams around common, measurable goals.
04. Strengthen collective commitment to accelerate execution and growth.
The Harawell® Methodology: Incorporating the factors that drive excellence at the world’s leading luxury brands.
Because performance isn’t something you can simply decree—it’s something you build. Harawell® helps companies and brands effectively implement the mechanisms that strengthen engagement, leadership, execution quality, and excellence in the customer experience.
1 - Strategic Audit of Your Organization
Key experiences, teams, and customers: observing your on-the-ground reality. Identifying the issues that are holding back your business performance and pinpointing your growth drivers.
2 - Identifying and Removing Barriers to Performance
In-depth work on roadblocks, tensions between departments, and collective alignment. Cohesion is building. Internal interactions are becoming smoother, immediately benefiting relationships and the customer experience.
3 - Sharing and Implementing the Luxury Experience
Strategic conferences, immersive training programs, and role-playing exercises. Enhancing the experience of your leaders. Transforming the experience of your teams. Infusing the principles of luxury into your customers’ experience.
4 - Grounding and Measuring
the Experience
Operational action plan with KPIs, individual and team commitments, and a post-intervention debrief. Follow-up sessions at 6 and 12 weeks to ensure the results are sustained over time.
Tangible changes.
Not just recommendations.
Upon completion of the Harawell® programs, your leaders and teams will fully embody your vision and the standards of excellence in the luxury sector.
Every interaction becomes more meaningful, consistent, and impactful, strengthening employee engagement, the customer experience, and brand loyalty.
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Analysis of your internal dynamics, customer journey, and growth drivers, based on field observations.
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An understanding of the expectations of discerning clients, interpersonal skills, and exceptional professional competence and expertise, gained through 25 years in management at LVMH.
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Priorities, responsibilities, monitoring indicators, and a timeline are ready to be implemented.
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Targeted sessions to align leaders, build trust, and foster a culture of sustained engagement.
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Sessions at 6 and 12 weeks to reinforce habits and measure progress.
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Structured debriefing session covering results, identified discrepancies, and actionable recommendations.
Who are the Harawell® Businessprograms designed for?
For companies and brands that wish to incorporate the standards of luxury excellence into the experience of their leaders, employees, and customers.
Luxury Brands & Companies Striving for Excellence
Align teams around a shared vision and create the conditions for strong collective commitment.
Executives & Members of the Executive Committee
Build teams that are committed, aligned, and capable of upholding the company’s culture and delivering excellence in the customer experience.
Retail, Hospitality, and Customer Experience Directors
Enhance the quality of the customer experience through a culture of service that is embodied at every level of the organization.
HR Directors & Talent Managers
Ensure that every touchpoint embodies the standards of excellence that strengthen customer preference for and loyalty to your brand.
They share their experiences with Harawell® Business
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Nearly 1,000 employees have been trained in the luxury customer experience.
“Her deep knowledge of the luxury brand industry and her ability to convey a simple, clear, and relevant message make her a credible and persuasive speaker. Céline played a key role in our network training program. Nearly 1,000 employees working at our French showrooms have benefited from her advice on optimizing the customer journey. Her deep knowledge of the luxury brand industry and her ability to convey a simple, clear, and relevant message make her a credible and persuasive speaker. It has been a real pleasure to benefit from her expertise.”
— Philippe Robbrecht
, CEO, Jaguar Land Rover France -
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Stronger cohesion and collective performance at the European level.
“Céline has been a tremendous asset to the Modern Luxury training programs for the Jaguar Land Rover network in France. Her pragmatic approach and thorough understanding of the principles of luxury have helped our dealerships embrace our new brand strategy.”
"Céline has also demonstrated exemplary professionalism and an exceptional ability to create a dynamic and engaging environment. Her innovative approach has enabled our team leaders to strengthen their cohesion and improve their collective performance."
— David Bucher
, Chief Financial Officer, Jaguar Land Rover Europe -
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Knowing How to Manage Your Energy: An Essential Skill for Today's Leaders
"I added a module on 'Leaders' Energy,' led by Céline, to my 'Effective Communication and Public Speaking' training program."
I was aware that the topic of energy was crucial, not only for delivering successful presentations but also—given our demanding schedules that keep us on high alert—for maintaining our energy levels throughout the day... In a session that was at once theoretical, interactive, and practical, Céline helped my coachees truly grasp the importance of the topic and try out very concrete techniques for recharging their energy and maintaining it in their daily lives."
— Anne Levesque Public Speaking Coachand Trainer Pharmaceutical Industry
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More than 3,500 people have been supported since Harawell® was founded.
“I was fortunate enough to cross paths with Céline Benche, an exceptional woman whose energy and passion are as contagious as they are inspiring. As the founder of the Harawell® Method, Céline perfectly embodies her motto: ‘Boost your energy tenfold to transform your life.’ Whether through her Urban Retreats, Wellness Getaways, or corporate Conferences & Training Sessions, she has positively impacted more than 3,500 people.”
— Claire Mougenot
, Founder of Luz Collections & Muse Society -
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Céline quickly won people over by providing insightful input on our corporate communications.
"As part of the transformation of the Jaguar Land Rover network, Céline’s contribution was instrumental—from the planning of this seminar through to the follow-up several weeks after it concluded. Her proven experience in retail and the luxury sector, combined with her natural charisma, provided inspiring insights.”
— Boris Virfeu CX Director / Director of Customer Experience / Member of the Executive Committee at Jaguar Land Rover France
